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Meet The Hui (Team)

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Abel Soares III

CPA/PFS

CFP

MS Accounting Taxation

Founder

and

Chief Executive Officer (CEO):

Hui Malama Advisors LLC

Hui Malama Financial Advisors LLC

Hui Malama Tax and Accounting LLC

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Sadé Soares

PhD, Clinical Psychology
Certified Financial Therapist-Level I™ 

 

Founder

and

Chief Executive Officer (CEO):

Hui Malama Life and Financial Coaching LLC

Hui Malama Psychological Services LLC

Co-Founder & COO: Hui Malama Advisors LLC

Abel Soares III
CEO (Chief Executive Officer)
CPA/PFS, CFP, MS Accounting Taxation
abel@huiadvisors.com
                                                   
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Our founder, Abel Soares III, is a Certified Public Accountant (CPA) who has earned his Certified Financial Planner and Personal Financial Specialist credentials. Abel is amongst the only 1% of CPA’s nationwide who hold the Certified Financial Planner designation. After working at regional and international CPA and Consulting firms for several years, Abel envisioned building his own company with member firms that would serve to improve his clients’ financial and overall well-being. Along the way, Abel noticed that the biggest factor of effective financial management, aside from financial education, was the individual's mindset. Aware that he needed someone with expertise in addressing the human psyche to provide a more holistic approach to financial planning, Abel partnered with his wife, Sadé, a licensed clinical psychologist. Together, they made Abel’s vision a reality by incorporating both financial and life coaching; and Hui Malama Advisors LLC was born. As a Native Hawaiian, Abel understands the importance of history and cultural well-being; and he is intent on building a legacy for his community, family and clients. Abel has supported the establishment of and continues to invest in several Native-Hawaiian-owned and local small businesses. Above all else, Abel is a devoted husband and father of two young boys. 

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Sadé Soares 
COO (Chief Operating Officer)
PhD, CFT-I™ 
sade@huiadvisors.com                              
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Our Co-founder, Sadé, is a Licensed Clinical Psychologist, Certified Financial Therapist-Level I™, a West Point graduate, wife, and mother of two. Sade’s personal and professional experiences culminated in a passion for and expertise in personal and organizational wellness. Throughout her psychological training, Sadé became increasingly aware of the reciprocal impact of financial challenges on mental health. Through partnering with her husband, Abel, Sadé utilizes her many years of psychological training to improve others’ financial and emotional health. Sade provides a holistic, research-based, and personalized approach to psychotherapy, coaching, and consulting for individuals, families, and organizations. Sadé also invests in BIPOC-owned small businesses and is excited to be joining the world of entrepreneurship herself! 

Abel
Sade
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