Abel Soares III

CEO (Chief Executive Officer)

CPA/PFS, CFP, MS Accounting Taxation

abel@huiadvisors.com

​

Founder

Our founder, Abel Soares III, had a vision to build a group of member firms where he would be able to share and utilize his knowledge to give back to those trying to better themselves and their lives. As a devoted husband and proud father of two boys, Abel set out to start a business where he could build a legacy for his family and be available for his family and clients. Abel is part Native Hawai'ian; and he grew up in Southern California, Idaho, and Oahu, Hawai'i. Abel obtained his Masters in Accounting Taxation from Boise State University and went on to work for regional and international CPA and Consulting firms for over 5 years. In these roles he learned a great deal about various types of business models, industries and the secrets to success. He started his own successful tax and consulting business after obtaining his CPA (Certified Public Accounting License), and soon after discovered his true passion in personal financial planning. After a total of 8 years in the accounting and financial arena, his vision began to grow on how he could best serve clients. Once he obtained his CFP (Certified Financial Planner) and PFS (Personal Financial Specialist) designations, his vision for Hui Malama Advisors LLC and the member firms started coming into focus. Along the way, he noticed that the biggest factor of effective financial management, outside of being educating about finances, was the individual's mindset. This meant that someone with expertise in addressing the human psyche was necessary to provide a more holistic approach to financial planning. Abel set out to find business partners who could help him turn his dreams into a reality. He naturally started with his best partner of all – his wife, Sadé - who is currently completing her doctoral degree in clinical psychology. Together, they made Abel’s vision a reality by incorporating both financial and life coaching; and Hui Malama Advisors LLC was born. Abel has paved his own path into the world of entrepreneur-ism and has also invested in other businesses. He looks forward to using his years of experience in financial planning, consulting, and accounting to assist you in living your most abundant life through The Hui Malama Advisors LLC member firms.

​

Sadé Soares 

COO (Chief Operating Officer)

PhD, Clinical Psychology 

sade@huiadvisors.com

Co-Founder

​

​

Sadé holds her PhD in Clinical Psychology, and she is a West Point graduate, an Army officer, wife, and mother of two. A native of Trinidad and Tobago, Sade’s passion for living a financially and emotionally healthy life stemmed from her early life experiences as an immigrant in New York City. Watching her mother work multiple jobs to provide the best care for Sade and her sister, against the backdrop of a particularly challenging environment, taught her the importance of education, financial savviness, and emotional well-being to ensure an abundant and self-determined life. Upon joining the military, she witnessed others’ continuous challenges with financial, relationship, and emotional health. Sade’s road to coaching others to live a financially and emotionally healthy life was solidified when her husband, Abel, suggested they go into business together and shared his vision for providing a three-pronged approach to financial well-being: financial planning, financial compliance (tax & accounting) and psychological coaching. Sade believes that caring for the “whole” person is necessary when working toward an abundant and healthy life. Sade is excited to be joining the world of entrepreneurship; and she has invested in several other businesses, as well. 

​